Microsoft has invested billions of dollars in the field of artificial intelligence in order to move forward rapidly in the global AI chat robot competition. Although its AI assistant, Copilot, is embedded in Windows equipment and is compatible with Microsoft 365, which is still in use by millions of users, in practice it is impossible to make users like the AI assistant, whose performance lags far behind that of competitors.
According to Bloomberg’s data report citing the mobile application data analyser Sensor Tower, the first assistant to Microsoft, Copilot, downloaded 79 million times. However, this figure is dwarfed by its main competitors. ChatGPT has been downloaded more than 900 million times as many as Microsoft.
According to the report, Google Gemini was followed by 200 million downloads, followed by DeepSeek in China, with 127 million downloads, and Microsoft ‘ s Copilot was ranked fourth. Although Copilot downloads ahead of other chat robots, such as Perplexity, it is still tens of millions of times different from DeepSeek and Gemini, and even more so from ChatGPT.
The prevalence of ChatGPT among users is not surprising compared to Copilot. Since last year, users have been giving feedback that Microsoft chat robots have less AI than ChatGPT.
Mr. Brad Smith, President of Microsoft, had previously stated in an op-ed that the technology giant planned to invest $80 billion in the year 2025 to build an artificial intelligence data centre. In addition, the company provides an impressively high salary and retention bonus for employees working in artificial intelligence (especially for those who promote the Copilot and its wider-based AI strategy).
In April this year, on the occasion of the fiftieth anniversary of Microsoft, the company announced a series of updates aimed at personalizing and automating its AI assistant.
“Futurely, I think every user will have the exclusive Copilot,” said Mustafa Suleyman, the head of Microsoft AI, at the company’s headquarters in Redmond, Washington, D.C., “Every Copilot will have its own style, tone and, of course, its own name. Thus, today we are taking the first step towards building a rich memory and personalization function, which is the basis for building an AI partner.”
Although these announcements are new to Copilot, they are not the first in the industry. ChatGPT already provides personalized services. Microsoft currently relies in part on the model of its investment OpenAI (the parent company of ChatGPT) to drive its AI chat robot.
It is clear that Microsoft will end up paying off its AI strategy, but the billions of dollars invested in infrastructure and the high salaries paid may not be enough for this technology company to catch up with the success of ChatGPT.
